Does business need genuine uniqueness, or is the illusion of it enough? Philosophers sought uniqueness as a path to authenticity. Business seeks it as a path to competitive advantage. But what if these paths lead in opposite directions?
Perhaps true business uniqueness is when a company, like Kierkegaard’s “knight of faith,” makes its choice not because it’s trendy or profitable, but because it simply cannot do otherwise.
Getting down to specifics: Strategic® together with the YURiA-PHARM team launches a strategizing project.
The challenge is real and serious: a significant portion of the Group’s business faces pressure from external and internal challenges. Market and financial goals, along with the team’s level of ambition, require a review of strategic identity and business model.
What will happen over the next three months:
- DIAGNOSTICS: deep analysis of the current strategic idea, value proposition, and business model; mapping key competencies and potential growth opportunities.
- STRATEGIC OPPORTUNITIES: identifying global trends in Pharma and Healthcare; benchmarking international companies; Ideation Session to generate 3-4 fundamental development alternatives.
- STRATEGIC IDEA: forming vision and mission through several strategic sprints; designing the target business model—linear or platform/ecosystem-based.
- IMPLEMENTATION PLAN: developing a portfolio of strategic initiatives with a system of indicators and resource planning.
Sometimes the most important question isn’t “how to grow” but “who to become” and in which business models. YURiA-PHARM is ready to answer it.
Solution: Developing business strategy
Project participants from Strategic®: