The owners of ELIO Home, a leading designer furniture manufacturer, are embarking on a new phase of strategic development following the successful initiation of a transformation in their business model and the implementation of a strategic management system with the support of Strategic®.
“Strategy is not a document drafted once every few years. It is a dynamic, ongoing process of refinement, where each renewal cycle becomes more seamless thanks to built-in adaptation mechanisms and team engagement,” says Oksana Shchegelska, Managing Partner at Strategic®.
A year ago, ELIO Home undertook a comprehensive re-evaluation of its approach to value creation, spanning from vision to action plan. A digital tool system was introduced to monitor strategic initiatives, allowing the team to adapt more swiftly to market changes and scale efficiently.
There is a well-known saying: “Culture eats strategy for breakfast.” ELIO Home has turned this challenge into an advantage — strategic thinking is gradually becoming embedded in the company’s culture. Regular strategic sessions, continuous monitoring of key metrics, and active team involvement in decision-making are shaping a new operational reality. Most importantly, it lays the foundation for generational continuity in the family business.
“The hardest part is taking the first step towards structured strategic planning. Once the process is in place, the team starts thinking in terms of opportunities rather than problems,” comments Timur Korol, Business Developer and Project Lead at Strategic®.
Harvard Business School professor John Kotter emphasises that in today’s world, it is not enough to merely respond to change. Instead, companies must build organisations that naturally generate change. This marks the next stage in refining the company’s strategic process: establishing an internal engine for innovation and sustainable growth.
ELIO Home’s new strategic renewal cycle is focused on a clear strategy for the next marketing year (March 2025 – February 2026), deepening existing practices and implementing necessary changes. This is a compelling example of how investment in strategic management systems creates long-term competitive advantages, strengthens a company’s resilience to market challenges, and reinforces family business continuity.