Strategic® is thrilled to announce our collaboration with Vitagro Partner, with a vision to redefine its value proposition for farmers, evolving its business and management models. Vitagro Partner is on a growth trajectory, pioneering new plant protection production facilities in Ukraine.
In the face of today’s tumultuous environment, shaped by war and worldwide crises, traditional market strategies — simply selling “bags and canisters” — are insufficient to sustain the profits of agro-producers. This holds true especially for agri-input companies with leadership aspirations. A more expansive and insightful strategy is imperative.
Drawing inspiration from global trends in redefining “standard products,” John Deere’s evolution is noteworthy. From being primarily a machinery manufacturer, they’ve transformed into creating precision farming service hubs that provide all-encompassing solutions for farmers. These hubs integrate agronomic advice, GPS-based field surveillance, and yield data analysis to refine fertilizer usage. The result? Cost savings and heightened efficiency. The focus has now shifted from just machinery to optimizing client business performance, marking a move towards the consultancy spectrum.
A parallel can be drawn to Syngenta, which introduced AgriEdge, a cloud-based platform. It equips farmers with real-time analytics regarding crop conditions, weather forecasts, and plant protection recommendations, ensuring timely responses and enhanced yields. Their journey began with plant protection means and seed materials, evolving into so much more.
Vitagro Partner’s transformation journey unfolds as:
- Stage 1: Assembling the development team.
- Stage 2: Assessing the company’s current state and pinpointing immediate actions.
- Stage 3: Crafting a strategy for 2023-2024. Goals, value propositions, and the business model – all will be meticulously considered.
- Stage 4: Envisioning the future and setting strategic milestones.
- Stage 5: Transformation… Adopting nonlinear strategies for victory.
Solution: Developing business strategy
Project participants from Strategic®: