Transformation of a Ukrainian holding company by proactive systemic growth into undisputed market leadership
Global Spirits is the market leader in the spirits sector and has offices in all the regions of Ukraine as well as in Russia. They are the official distributor of the Hortytsya, Blagoff, Medovukha, and OREANDA brands.
Project duration: 12 months
Despite strong sustained growth and profit rise, the company decided to take a long view of business with the help of a business model and increasing pressure on margins. Consequently it was decided that a radical transformation of the holding company would take place.
The project was put together in three major stages: