Is it the wrong time to approach the search for the long-term development of a company when we do not know what tomorrow will bring? Unfortunately, Ukrainians have been living in conditions of total uncertainty since 2014, and the COVID-19 pandemic in 2020 almost paralyzed businesses. Sadly, the community accepted this “sluggishness” and put strategic planning on hold.
In this regard, 2022 was a surprise. We are witnessing a surge in activity and faith in the future. Moreover, this belief contrasts significantly with the position of certain central offices of international companies with representative offices in Ukraine. While these central offices do not demand anything and do not set goals, the teams on the ground are taking on challenges and driving positive dynamics in financial and market results.
Peter Drucker’s famous saying, “The best way to predict the future is to create it,” remains as relevant today as it was when he first said it. So, we received a request from the ADAMA Ukraine team for “hybrid strategizing”, providing for 2 coordinate systems in terms of goals and time:
- Here and now. Adapting business to the realities of war and implementing anti-crisis actions to achieve the desired financial results.
- Inventing the future: visions and development models for significant growth.
- The last task comes with an “asterisk”. Given the uncertain future of the Ukrainian AGRI sector, the visionary idea must not be self-centred. Investing in the broader development of the industry, beyond just the traditional Agri concept, is paramount. Now is the opportune moment to explore and devise a strategic ecosystem idea for the broader AgriFoodEnergyTech system. By taking this approach, we can establish a more comprehensive strategy encompassing the entire industry rather than solely focusing on a single aspect.
Let’s not spoil the intrigue by revealing what has been discovered or created…
- Idea and solution.
- Sources of growth and profitability.
- Focus and development of the team.
- “We saw and found something that we had not seen before on our own”.
- We feel that we have seized the future and clearly understood what we must abandon permanently.
Solution: Developing business strategy
Project participants from Strategic®:
As the Japanese proverb goes, “Strategy without action is a daydream; action without strategy is a nightmare.” The experience of working with the ADAMA Ukraine team since 2017 proves that they are always focused on both strategy and action, moving confidently ahead toward a bright future.