About the Project

SOVA Jewelry House, a large Ukrainian manufacturer and distributor of jewelry, with a proprietary retail network, turned to STRATEGIC for help in accelerating the implementation of its strategy. An interim administration approach was chosen to implement the project.

Project duration: 6 months

PROJECT TASK:
The main motives that prompted the Owner to launch the project:

• Reach the target result by profit, market share and ROI
• Implement an ambitious strategy
• Make large-scale and visible changes in the company

STRATEGIC APPROACH:
Principles that guided the experts of STRATEGIC during the project:

1. Introduction of interim administrators with experience on a level higher than in the existing system
2. Cooperation and communication with the managing Owner of the company at all stages of decision-making
3. Completing the team with the relevant permanent managers to achieve strategic goals
4. Methodological transparency and training of the team during the project implementation
5. Preparing the team for the next level of challenges, namely: for the development of growth areas for the business in 2015-2016.

PROJECT RESULTS:

1. The business model that implements the strategic idea to the maximum has been reformatted:
   • a new assortment matrix has been created;
   • a new model of business processes has been launched;
   • a new organizational structure of the company and sales department has been implemented;
   • a remuneration system has been rebuilt.
2. The potential of the trading base has been updated, the sales process – reformatted.
3. A promising management team focused on the systematic implementation of an ambitious Strategic Idea has been created.

BUSINESS EFFECT:

• Increase in the market share in cash and non-monetary equivalents
• Maintenance of the company’s sales volume at the level of 2013 against 20-30% stagnation of the jewelry market in Ukraine in 2014 in dollar terms
• Rebranding of the company: awareness raising
• Identification and launching of new growth zones for business for 2015-16.