The nature of the team is such that if you keep it in the logic of “survival or anti-crisis” for more than 3 months, the likelihood of returning the previous type of thinking, the ability to act in the context of a long-term development horizon is sharply reduced. As a result, the company’s decline is possible. Especially the one which has not very high underlying strength.
Regardless of whether the crisis affected adversely the activities of your organization, or vice versa — strengthened your position, it is high time to ask yourself the question “Where to go next?”, Since the world has already changed and will never be the same.
The answer is in the generation of an innovative idea of business development: vision, mission and values.
Vision is your dream, the target state of your business in 3-5-10 years, a system image that is ahead of the product and market life cycle, technological breakthroughs, managerial rigidity and centralized leadership. The vision will help synchronize your team, fill everyone’s actions with a common idea and, at the same time, preserve uniqueness, relying on your strengths formed over the years.
Mission is the purport of existence of your organization, the answer to the question: for whom do you work and what value you create for them, what is the competitive advantage.
Values are what we believe in and how we make decisions. It is a personal and collective ideal, the high-level criteria for day-to-day action.
We analyze the strategy and business model that your company currently has. Together with your team, we check it for strength. Finding what your business system does better, what makes the most profit. We identify the problems that slow you down.
Our experts identify critical development areas and promising business models for both global leaders and fast-growing companies in your market. We focus on both your industry and those adjacent to it, whose players form innovative and comprehensive value propositions for the client.
Identification of unsolved/poorly solved problems and tasks of consumers, certain segments, the solution of which may allow growing significantly or increase the level of marginality in comparison with your historical idea.
Designing a value proposition through targeted customer experiences, international and local benchmarks, and market and financial viability assessment.
We clarify the strategic goals of the business. To implement the new vision and mission, we make a plan for the company's transformations.