About the Project
ТеvaUkraine is one of the top 10 largest pharmaceutical companies in Ukraine; it is a part of the leading International Pharmaceutical Corporation Teva Pharmaceuticals.
Project duration: 4 months
The consultants of STRATEGIC received the task: to develop a strategy of 5 years, in partnership with the leaders of ТеvaUkraine. Such strategy had to ensure:
- getting the company into the top three companies in the Ukrainian market;
- 2 times higher sales growth than the market average;
- 2 times less growth in costs compared to sales growth.
The following things were provided:
- research of Ukrainian and world trends in the field of pharmaceuticals and healthcare cluster to find innovations and sources of growth;
- search for ТеvaUkraine Strategic Idea within the global Strategic Idea of ТevaPharmaceuticals (definition of vision, mission, client focus, and product);
- development of the strategy for positioning on the Ukrainian market;
- drawing up a strategy map and an implementation plan.
- Strategy corresponding to the company’s strategic goals
- High-quality strategy taking into account the trends of Ukraine and the world
- Focused team
- A clear plan for the strategy implementation (indicating quarterly initiatives, resources and responsible people)
- Years: 2012
- Solution: Strategy Development
- Client: Теva Ukraine