About the Project

ТеvaUkraine is one of the top 10 largest pharmaceutical companies in Ukraine; it is a part of the leading International Pharmaceutical Corporation Teva Pharmaceuticals.

Project duration: 4 months

PROJECT TASK:

The consultants of STRATEGIC received the task: to develop a strategy of 5 years, in partnership with the leaders of ТеvaUkraine. Such strategy had to ensure:

• getting the company into the top three companies in the Ukrainian market;
• 2 times higher sales growth than the market average;
• 2 times less growth in costs compared to sales growth.

STRATEGIC APPROACH:

The following things were provided:

• research of Ukrainian and world trends in the field of pharmaceuticals and healthcare cluster to find innovations and sources of growth;
• search for ТеvaUkraine Strategic Idea within the global Strategic Idea of ТevaPharmaceuticals (definition of vision, mission, client focus, and product);
• development of the strategy for positioning on the Ukrainian market;
• drawing up a strategy map and an implementation plan.

PROJECT RESULTS:

• Strategy corresponding to the company’s strategic goals
• High-quality strategy taking into account the trends of Ukraine and the world
• Focused team
• A clear plan for the strategy implementation (indicating quarterly initiatives, resources and responsible people)