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The First National Winemaking Holding (FNWH)

About the Project

FNWH (INKERMAN, Tavria, ALeXX™) — an association of leading enterprises of the wine industry.

Project duration: 10 months


To carry out a qualitative transformation of PNVH (the starting point was the development of a new Strategic Idea, strategy and policy of the holding management).


The project included the following steps:

  • Formation of the holding’s development vision for 2009-2013
  • Development of the holding’s mission
  • Development of the holding’s development strategy for 2009-2013
  • Forming strategic positioning of TM INKERMAN and Tavria as the business areas
  • Modeling of business processes and organizational structure
  • Preparation of the strategy implementation plan for 2009
  • Formulation of the principles of the holding management
  • Starting repositioning process of the key brands — INKERMAN and Tavria


  • Getting to position No. 1 in one year in the sector of winemaking and cognac production in Ukraine
  • Preparing to enter the international market
  • Operational management transfer from the Owner to CEO
  • Years: 2008-2008
  • Solution: Strategy Development
  • Client: FNWH