About the Project

FNWH (INKERMAN, Tavria, ALeXX™) — an association of leading enterprises of the wine industry.

Project duration: 10 months

PROJECT TASK:

To carry out a qualitative transformation of PNVH (the starting point was the development of a new Strategic Idea, strategy and policy of the holding management).

STRATEGIC APPROACH:

The project included the following steps:

• Formation of the holding’s development vision for 2009-2013
• Development of the holding’s mission
• Development of the holding’s development strategy for 2009-2013
• Forming strategic positioning of TM INKERMAN and Tavria as the business areas
• Modeling of business processes and organizational structure
• Preparation of the strategy implementation plan for 2009
• Formulation of the principles of the holding management
• Starting repositioning process of the key brands — INKERMAN and Tavria

BUSINESS EFFECT:

• Getting to position No. 1 in one year in the sector of winemaking and cognac production in Ukraine
• Preparing to enter the international market
• Operational management transfer from the Owner to CEO