Solid School is a leading English language school in Ukraine, offering a variety of courses for different needs. These include online courses for IT professionals, business English, interview preparation, and specialized courses for developers, testers, HR professionals, project managers, designers, and marketers. The school also offers individual lessons and video courses that allow for flexible learning schedules. Solid School helps students improve their language skills and achieve their professional goals.
In collaboration with experts from Strategic®, the Solid School team has launched a project to shape their future, and potentially the industry’s, amidst the technological changes driven by AI development. Moreover, as job search boundaries between countries disappear, even virtually, and the need to learn foreign languages becomes more pressing, how do you stand out among competitors? Is the future really solely about technology? What will the impact of the human factor and personal contact be? Throughout the project, we will jointly seek answers to these questions…
Trends in Education
Distance Learning
One of the key trends is distance learning. The COVID-19 pandemic accelerated the shift to online education, making it an integral part of the learning process. According to UNESCO, over 1.6 billion students worldwide were forced to switch to distance learning during the pandemic, which spurred rapid development and implementation of new technologies in education. Solid School is actively working on developing and implementing platforms that provide practical and interactive distance learning, even though they started with traditional language courses.
Integration of Artificial Intelligence
Artificial intelligence (AI) is also playing an increasingly significant role in modern education. According to McKinsey forecasts, the use of AI in education will increase by 48% by 2030. AI helps create personalized learning programs, automate administrative tasks, and analyze large data volumes to improve learning outcomes.
Gamification and Interactive Technologies
Gamification is becoming increasingly popular as a method to engage students in learning. According to EdTechX, the market for gamified educational products will reach $24.3 billion by 2025. Interactive technologies, such as virtual and augmented reality, enable the creation of engaging learning environments that stimulate curiosity and active student involvement. Solid School is incorporating these innovations into its programs to make learning more exciting and compelling.
Challenges of Traditional Education
Traditional schools face numerous challenges related to technological changes. Outdated teaching methods, heavy teacher workloads, and insufficient integration of modern technologies can reduce the effectiveness of education.
Does this mean all education will be digital?
Of course not. Despite the rapid development of online education, offline learning retains its unique advantages and relevance. Personal contact remains an essential part of the learning process, especially when it comes to language learning.
It is essential to maintain a balance between online and offline teaching methods. Online education offers flexibility and access to a vast array of resources, but it cannot fully replace the real experience and interaction that offline learning provides. Therefore, the optimal solution is to use a hybrid approach that combines the benefits of both methods.
Stages of Cooperation
As part of the joint project with Strategic®, the Solid School team will go through three main stages:
- Exploring the business field, which will include strategic analysis and market potential assessment
- Formulating a value proposition, which includes researching customer needs and analyzing competitors
- Developing a business model and action plan for value monetization
Each stage aims to strengthen Solid School’s position and help it achieve its strategic goals. Let’s move forward to find solutions!