Ukraine’s economy must work. Even in the pre-war years, representatives of our IT community proved that we are not lagging behind but are the driving force of industry development both at the national and global level.
It was with such a company that we started the project for developing a strategy and creating the future. Skylum specializes in solutions for artists in the field of graphic arts, digital image editing and other related solutions that are already beyond the definition of “software.”
The outbreak of the war could not stop the ambitious team. Despite the challenges related to relocation of the team and the participation of part of the employees in combat operations in the ranks of the Armed Forces of Ukraine, we have successfully completed the first two stages of the project: diagnosis and stabilization, search for innovations in the company’s development idea.
What results have we achieved so far?
- We have found mechanisms for increasing stability in the context of war.
- We have taken measures to extend the life cycle of the product.
- We have considered alternative views on the market, sources of strategic opportunities, and points of long-term differentiation. This became possible both through conducting strategic analytics and simulating alternatives to the idea of Skylum development. More than 10 of them have appeared…
- We have found an idea, a vision of the development of the 3rd horizon company, with access to a new market, many times as large as the current one and much more promising. Interviews with customers are ongoing at the moment.
Project participants: Oksana Shchehelska, Timur Korol, Mykola Makarenko.
Work continues. Together with the company leaders, we are developing the design of a missionary product, business model and financial investment model. Follow the further developments 😉