COSMETICS FACTORY is embarking on a project to craft a new strategic vision and explore pathways to sustainable, systematic growth.
The founders are confident in their quest to discover their “secret weapon,” enabling them to achieve ambitious growth targets amidst the instability and hyper-competition in the beauty and personal care market. However, is this a fair characterization of the market in today’s resource-constrained environment? Perhaps it’s more a “stress relief” market or… a “source of differentiation for retail”? We’ll explore and define it.
To reach this goal, COSMETICS FACTORY has joined forces with the Strategic team. Together, we’ll analyze global trends, conduct ideation sessions, and develop an action model that encompasses not just strategic vision but also specific operational initiatives. After all, strategy without a system is merely a hallucination…
This project anticipates significant changes and development in the marketing and sales system, strengthening the communication strategy for promoting our own brand and those of our manufacturing partners. Expanding our customer base and finding efficient inventory management solutions will be key growth drivers, enhancing overall business efficiency.
Additionally, the project aims to develop new value propositions for retailers of various formats and sizes, assisting in further geographical expansion and strengthening the company’s market position.
Solution: Developing business strategy
Project participants from Strategic®: