Brace Yourself for a Surprise! The Tourism Market is Getting on Even During The War! We Have a Lot to Show The World!
Join UP!, the travel operator, embarks on an ambitious journey to redefine the international market by creating value for its fellow compatriots residing abroad and citizens from other nations, thus establishing itself as a truly global enterprise
Adapting to the context of war, the company is actively preparing for a future where it challenges stereotypes, inviting individuals of all nationalities and backgrounds to explore the treasures of Ukraine. As more and more travelers are drawn to uncharted destinations across the globe, Ukraine aims to play a pivotal role following its triumph. Moreover, with the rise of the “experience economy” as a growing global trend, we firmly believe that people will seek more than just battlefields. In this regard, we have an abundance of captivating experiences to offer.
Imagine the allure of captivating stories such as “Life-Altering Eco-Tour in the Carpathians” or “Ukrainian Cuisine Enchants Global Food Connoisseurs.” These emotionally-charged narratives ignite the imagination and evoke a sense of adventure.
Moving away from standard vouchers and impersonal hotels, Join UP! creates the mood, and offers unique and authentic experiences that will help you discover the World and Ukraine from a new perspective. By inviting visitors to feel the nation’s true spirit, they reveal the richness of culture, nature and hospitality.
Meanwhile, the Join UP! team, in close collaboration with Strategic®, is updating its business model, working on priority development fields, prompting our victory by helping citizens feel connected to their homeland and promoting the Ukrainian brand on the global market.
Join us on this journey and lend your support to Ukrainian tourism projects! Explore the wonders of your own country, share its breathtaking beauty, and uncover new horizons. Support Ukrainian businesses, filled with ambitious, talented entrepreneurs who fearlessly pursue their dreams. Be part of this incredible story of success!
Solution: Developing business strategy
Project participants from Strategic®: