ADAMA is the world’s leading manufacturer of plant protection products. In 2016, the team of ADAMA’s Ukrainian office and Strategic’s experts formed a strategy that still appears relevant today. This testifies to the effectiveness of the general vector of the company’s development, which is implemented on a daily basis.
However, given the dynamics of the market, the change in the political context that affects the agro-food industry, as well as changes in the roles and degrees of the existing players’ influence, it became necessary to implement dynamic changes and formulate a clear action plan. This would strengthen our positions and let us reconsider the value that we offer to the end-users. How to achieve this?
On the way to the chosen goal, it is necessary to synchronize the team, update the business model, business processes, the model of the target customer experience, and be psychologically ready for change. There is simply no other way. Therefore, a strategy session with leading ADAMA specialists from all regions of Ukraine was held to address these issues and related daily operational tasks.
“This is a significant milestone in general, and a big plus of this event is that everyone immersed themselves, everyone felt where the company is positioned, and what challenges the company faces. These are realities.” — Dmytro Kashpor, CEO of ADAMA.