The ambitious supermarket chain, Fayno Market, founded in 2009, offers a wide range of food and non-food products. The company is increasing and today has over 80 stores in Kirovohrad region and Kropyvnytskyi city. According to the research company GT Partners Ukraine, at the end of 2019, Fayno Market chain was one of the three leading FMCG retailers in Central Ukraine regarding the number of stores, and in the Kirovohrad region, it occupies a leading position.

The cooperation involves 4 stages of the project with strategy and vision sessions:

Stage 1

Assessment of the potential and limits of the current model: sources of operational advantage

• Determining the status and efficiency of the business model through the company’s strategic diagnostics and available market analytics/potential assessment
• Analyzing operational efficiency (OE) of business processes and identifying sources of improvement
• Creating a model of effective business scaling
• Forming key initiatives

Stage 2

Out-of-the-box

• Conducting benchmarking research in retail
• Building a unique customer-experience
• Designing a value proposition
• Forming the company’s mission
• Forming the target business model

Stage 3

Out-of-the-box: Analysis of strategic opportunities

• Analyzing global and local trends in FMCG
• Forming Vision for 2024
• Forming strategic goals and development plan
• Forming an initiative plan