Skylum — Product IT company: Conducting Jobs To Be Done Interviews in the United States of America.

It is possible to develop a robust strategic idea for business development by combining the ideas of founders, teams, world trends, market volume, and insights of strategists.

But will the new idea meet the real needs of people for whom we have found a new value proposition? In other words: “Do they need this product? Will they accept a new strategy of Skylum?” What are the prospects of turning this into a business many times larger than the current one?

We used Jobs To Be Done interviews with potential product users to answer these questions. One of the most challenging stages, probably as in any research, is the hiring of respondents to conduct “in-depth conversations”, which researchers love very much. Because we are talking about a very innovative product, platform…

In addition to confirming the need of consumers for a new strategic idea, many other things have been found: jobs, pains, and benefits that can significantly improve the users’ professional life and create sources of growth for the company. Innovation continues…