Symptoms of the strategic idea which is not working
You don't know what your company must look like in 3 years
Of course nobody can predict the future, but the team must clearly understand their strategic objectives: the financial result and the percentage on the market. If you do not know where to go – you are going nowhere.
Your employees don't know what they work for
Your company makes money and operates at a profit, but profit comes from the consumers. If you don't know what value you must create for them, they will turn away from you, and money will follow them.
You are trying to get more with the same methods
Business development, capitalization and scaling are something every owner aspires to, but not everyone understands that they need to change to achieve it. If your team assures you that the company will scale, but they do not show how it must change for this, you are led down the garden path. After all, the market is running ahead, and to maintain sustainability of the business, you need to run ahead with it.
If nothing changes
Lack of the strategy, lack of understanding in the team about the purpose of their work, lack of clear strategic goals is the fastest way to find you among 45% of the companies that will not celebrate their 5th anniversary. Your employees will lose the enthusiasm, the company will be held hostage to random changes in the market and in the end, someone more attentive to the strategy will overtake you.