To launch or not to launch?
The business has nowhere to grow
You have a great team and a good strategy, but the market is not unlimited, and you have just reached the ceiling. You don't know what consumer niche to occupy, where there would be more space to scale.
You are not different from competitors
You are an important player in the market, but it is too hard to win new consumers. Your product and the value you create is the same as your competitors'. You miss a breakthrough idea, with which you will be able to offer customers more than there is in the market at the moment.
You hesitate because of the risks
You and your team have an idea for a new product that can improve financial results and develop the company. But you realize that by taking this risk you will spend too many resources. In case of failure, you will put your company in a tight corner.
If nothing changes
Without a breakthrough product you will not be able to scale the company in a crowded market. In the best-case scenario, you will remain on the same positions, in the worst – your team will lose the fervor, and the business will come to stagnation. If you take the risk without any proper preparation, you can expect a frustrating and unreasonably wasted investment.