STRATEGIC and the Department for improving the region’s competitive ability of Kharkov Region State Administration held an “Effective export strategies” seminar
On October 23rd, 2015 after being invited by the Department for improving the region’s competitive ability of Kharkov Region State Administration held a practical seminar “Effective export strategies”.
Seminar’s theme brought together owners and directors of companies from Kharkov city and the region representing different industries. During the seminar Inna Sosnovskaya, head of International business development office at STRATEGIC, presented the participants with the algorithm for entering international markets; told how to choose potentially interesting markets and products; talked about the importance of developing an export strategy that will allow a company to work on new markets systematically and how to set a company for international activity.
“Obviously, the Ukrainian business that is planning to grow cannot be limited by the internal market or by conducting its business activities exclusively on “traditional” markets. Current circumstances require an active search and capture of new markets.
Moreover, given the potential of Kharkov’s producers, they have the best chances to compete with recognized international players”, noted Denis Tkachev, first deputy director of the Department for improving the region’s competitive ability.